Secrets of a Great Author Photo: An Interview with Pam Vaughan

chair 2
Jennifer Jacobson. Photo by Pam Vaughan.

I met Pam Vaughan at my first NESCBWI (New England Society of Children’s Book Authors and Illustrators) Conference in 2014. At the time, I was overwhelmed by the awesome authors all around me and my mind buzzed with all I was learning from the great workshops on craft and the publishing industry. I kept catching glimpses of Pam running around everywhere with her camera.  I soon realized she was the conference photographer and was trying to get a picture of each of the 600+ attendees!

 

After the conference, I checked out Pam’s photos on the NESCBWI Facebook page. (I’m not sure she got all 600, but it seemed like she was pretty close!)  Her pictures were awesome! They let me relive the weekend. I even came across a picture of myself sitting at breakfast with another author (who was trying to turn a query letter I’d written into something that might actually get a request). This reminded me that I’d heard several times at the conference that I needed to be on Twitter. I liked the picture and with a download and a crop, BAM, I had a photo to replace the egg on my newbie Twitter account.

DEB 2964
Deb O’Brien. Photo by Pam Vaughan.

Fast forward to the 2016 conference – that picture still on my twitter account as well as my blog, The Winged Pen blog, and my Google+ account. When I ran into Pam again, I asked her if she’d be willing to take an “official” author photo of me since I was ready for an upgrade. I was psyched when she said yes!

I asked Pam if she could share some of her photography insight.

Rebecca: Your pictures are fantastic! How long have you been taking pictures? What types are your favorites to take?

Pam: I’ve been taking photos for years. My father has taken photos since I was young so I’ve learned so much from him. I’m constantly picking his brain about everything photography. I take pictures at sporting events; it’s great when I can capture the action and emotion of the athletes. I love to photograph nature; birds, animals, landscapes, especially things around the ocean. I was asked to be the NESCBWI conference photographer for 2014 & 2015. It was a wonderful experience!

Rebecca: When we met to take my photo you brought another author also. That was great! I find it hard to smile naturally with a camera pointed at my face. But Deb was so funny, she made it easy to ignore the camera and just smile. What other secrets do you have for taking great author photos?

Pam: The secret to taking great photos is, “Take a lot!” With digital cameras it’s easy to

ra
Rebecca J. Allen. Photo by Pam Vaughan.

take a myriad of pictures. I like to move around and take shots from different angles, and sometimes vary the poses. I never know which ones will end up looking good. I also think people look their best when they are relaxed and comfortable. Having someone else there doing the same thing makes the session so much better. People talking and engaging with each other makes the interaction less awkward and more fun, so it’s easier to take more photos. Plus, everyone enjoys meeting people this way, and we all walk away with new connections!

 

Rebecca: You mentioned that you were “working on the photos” on your computer. What kind of magic do you do behind the scenes?

Pam: Well if it’s magic, I probably shouldn’t divulge! Joking aside, compared to outdoors, taking pictures indoors is much more challenging. The lighting can be difficult.  Also, in a large conference like NESCBWI it’s hard to get just the right subject in my frame. The editing I do involves adjusting the lighting, cropping and sometimes cloning. That means if I see something distracting, like a fire extinguisher next to someone’s head, I’ll take that out. I have a few other tricks, but I can’t tell you all of them!

Rebecca: I heard in a talk on school presentations that it’s important to have an updated picture on social media so that the students and teachers recognize you. Are there other benefits to having a good author picture?

Pam: People are using photos in so many places now. Blogs, Websites, Facebook, Twitter, just to name a few. Authors and illustrators are also using their photos on their book flaps, business cards, and promotional materials. You don’t always want the same photo in all places, so having a few options is helpful.

Rebecca: I didn’t realize when I downloaded and cropped that picture that I should have been giving you a photo credit all that time! Sorry! What should be included in a photo credit?

Pam: No problem. For me, you can simply say, Photo courtesy of Pam Vaughan or Picture taken by Pam Vaughan. Or even a simple thank you often works. I can’t speak for everyone. I think it depends on the photographer and his/her individual policies.

Rebecca: How can people contact you if they’d rather entrust their photos to you than take their own?

Pam:  They can email me at pamvau11@gmail.com. I’m also on twitter @pamvau. I live in central MA.

Rebecca: When you aren’t taking picture what else do you do?

Pam: I attend the NESCBWI conference because I write middle grade and picture books. I’m on the Board of Directors at The Writers’ Loft (www.thewritersloft.org) and I’m one of the co-directors of the SCBWI Whispering Pines Writers’ Retreat (We’re working on our website). I’m planning on taking some author photos at Whispering Pines next year. I also present workshops on Leadership, Mental Toughness and Team Building (www.pvteamconsulting.com).

Rebecca: Thanks Pam! Thanks also to Jennifer Jacobson and Deb O’Brien for allowing us to use their photos!

RA 2985
Photo by Pam Vaughan.

REBECCA J. ALLEN writes middle grade and young adult stories that blend mystery and adventure. Her best story ideas come from her two crazy kids. She’s on Twitter and is also a contributor at The Winged Pen.

MORE BANG FOR YOUR BOOK, a series on book marketing, interviews Karin Lefranc

karin

 

 

Karin’s debut picture book, I Want To Eat Your Books, launched September, 2015. She talks with us today about all she learned from that book launch.

FoWP: Karin, readers have fallen in love with your zombie and the boy who tries to keep him from devouring every book in the school. A big part of getting this book into readers’ hands was you. You were everywhere when the book launched in September – signing books in bookstores and libraries, even the YMCA! What was your game plan for the book launch?

Karin: I wanted to generate as much excitement as I could for I Want To Eat Your Books anywhere and everywhere! My publicist at Sky Pony sent press releases to the media and bloggers. I visited many bookstores for book signings and I got the word out about all my readings on Twitter and Facebook.

FoWP: Where did you get help from your publisher and where did you need to make things happen for yourself?

Karin: My publicist at Sky Pony, Cheryl Lew, was a huge help! She wrote a press release to the media, including bloggers, a month or so before publication. She also worked with the Sky Pony sales teams to generate excitement for selling the book.

FoWP: What was the most non-traditional place you went to talk about I Want To Eat Your Books?

Karin: Probably the YMCA. It’s not a place I would have thought of, but I’m a member there and so they asked me to be a part of their Halloween celebration—as the author of a zombie book I fit right in! We had a huge cardboard cutout of the zombie, and sponges made to look like books for the kids to toss into the zombie’s mouth. This awesome creation was actually made for the launch party at Simsbury Library. The Simsbury librarians went above and beyond, creating cool crafts, games and treats for the children.

FoWP: I loved your book trailer. Did it cost a fortune to make?

Karin:  Not at all. At first I thought it would, too, but I went to fiverr.com. I got lucky and got found Anne-Rae, and she did a wonderful job. When I wanted to add audio, she was more than willing to add it if I sent her the voice over. And it all cost less than $75. Here is her link: https://www.fiverr.com/amongus.  I got the trailer on Twitter, Facebook, andYouTube. If you have a book trailer, it’s also a good idea to add to teachertube.com and teacherspayteachers.com so teachers can find your book.

FoWP: You had events scheduled during the week and every weekend. It must have been exhausting! How did you balance appearances with everything else in your life and what advice do you have for other debut authors?

Karin: My husband would laugh at this question because my life was a rather unbalanced at the time! As authors, we are usually on our own writing and so marketing our book is a whole other way of life. It’s about constantly putting yourself and your book out there. I tried to schedule two book signings nearby if they were far away. There is only so much publishers can do unless you’re a big name author, so it’s really up to the author to get creative. I made cute badges with the cover of the book and found a company that did square ones, which looked more like a book than a round one. Here is the link:http://24hourwristbands.com/shop/custom-buttons/custom-square-buttons. I also made bookmarks, another inexpensive marketing tool you can giveaway at book signings as well as leave with libraries and bookstores. I called all the bookstores in my area and told them I’m a local author and available to come and do a reading and/or book signing. Every Barnes & Noble has a customer relations manager that you can ask to speak to, or you can also email them with your press release, reviews etc.

FoWP: What did you learn from marketing I Want To Eat Your Books that would change your marketing plan for your next book?

Karin: I would start earlier—at least six months out. I would do a cover reveal on several Children’s blogs. I would do more online blog contests. I think it’s important to use whatever makes your book different and interesting to generate fun ideas and promotions. There are lots of grown up zombie lovers out there, so my goal was also to be where they were online and even at the popular zombie running races around the country. My book is also about the love of reading and the power of reading so I am now targeting literacy groups to find ways to work with them.

Thanks for all your marketing advice, Karin! Find out more about the launch of Karin’s debut novel, here.

I Want To Eat Your Books
By Karin Lefranc (writer) and Tyler Parker (illustrator)
Release Date: September 22, 2015
Sky Pony Press

Find I Want To Eat Your Books:
Goodreads
Indiebound
Amazon
Barnes and Noble

How have you gotten MORE BANG FOR YOUR BOOK? Share your book marketing and promotion ideas in the comments below!

2014-5 NESCBWI croppedAbout R.J. Allen

I write middle grade stories that blend mystery and adventure. My best story ideas come from my two crazy kids. Connect with me at writerebeccawrite.wordpress.com/ or on Twitterat @RebeccaJ_Allen.